Accessibility and Inclusivity

UserWay: A Powerful Accessibility Tool for Everyone

At SemaPen, we believe that everyone—no matter their ability, background, language, or circumstances—should be able to access and engage with all aspects of our website. We understand that the digital world must embrace people from every walk of life, including those who may struggle with traditional site layouts or have limited access due to age, disability, or socioeconomic barriers. As part of the marketing services provided by My Digital Hero, we have integrated the UserWay accessibility widget across every page of our front-end website and blogs, ensuring that no visitor is ever left behind.


Our approach is guided by the Web Content Accessibility Guidelines (WCAG) versions 2.1 and 2.2. These standards ensure that our digital content meets the highest benchmarks for accessible design, supporting users who rely on assistive technologies such as screen readers and keyboard navigation. By following these guidelines, we help foster an inclusive online environment that serves those who are hard to reach, individuals in diverse communities, and anyone who may need additional support while browsing.


The UserWay widget is a powerful tool. It allows visitors to tailor their experience to suit their specific needs. Whether it’s adjusting font sizes for improved legibility, altering colour contrasts for those with visual impairments, or enabling text-to-speech for individuals who prefer audio assistance, the widget puts control directly into the hands of the user. This kind of flexibility ensures that no single format is imposed on every visitor; instead, everyone can shape their own unique experience.


This fully customisable and intuitive interface is more than just a nod to accessibility—it is an active statement of our commitment to making our website welcoming and user-friendly for all. From the moment someone arrives on the homepage to the time they explore our blogs and beyond, the UserWay widget is always available, ready to adapt and evolve according to personal preference. By offering this level of ongoing support, we cater not only to permanent accessibility needs but also to temporary constraints, such as browsing on a mobile device under poor lighting conditions.


We know that these considerations matter, especially in contexts like NHS tenders and registrations. Institutions that value public health and well-being place importance on inclusivity and equal access. By incorporating the UserWay widget and adhering to best-practice guidelines, we demonstrate to such organisations—and to the public at large—that we take accessibility seriously. Our values align with the broader move towards digital equality, ensuring that SemaPen remains a trusted, accommodating, and socially responsible resource.


Our mission extends beyond technical compliance. It’s about demonstrating respect, empathy, and understanding. We recognise that the online experience should not be limited by a person’s abilities or the tools at their disposal. Instead, it should adapt to meet their needs, preferences, and circumstances. The UserWay widget is a key part of that mission, and as we continue to evolve and improve, we look forward to welcoming an ever-wider audience into the SemaPen community.

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